/* ---- DESIGN TOKENS ---- */
:root {
  /* Core palette — warm clinical, not tech-startup */
  --bg: #f6f4ef;
  --bg-warm: #edeae1;
  --bg-dark: #161210;
  --bg-card: #ffffff;
  --bg-card-warm: #faf8f5;
  --fg: #18140f;
  --fg-muted: #5a5048;
  --fg-dim: #8a7d6e;
  --fg-inverse: #f6f4ef;

  /* Accent — terracotta/amber, healthcare-warm, not startup-flashy */
  --accent: #c0430c;
  --accent-light: #e05c25;
  --accent-dim: rgba(192, 67, 12, 0.08);
  --accent-glow: rgba(192, 67, 12, 0.16);
  --gold: #a8813a;
  --gold-light: #c9a050;
  --gold-dim: rgba(168, 129, 58, 0.10);

  /* Success / trust */
  --green: #1a7345;
  --green-light: #25a066;
  --green-dim: rgba(26, 115, 69, 0.10);

  --radius: 4px;
  --radius-md: 10px;
  --radius-lg: 18px;
  --radius-xl: 24px;

  --shadow-sm: 0 1px 3px rgba(18,14,10,0.07), 0 1px 2px rgba(18,14,10,0.04);
  --shadow-md: 0 4px 20px rgba(18,14,10,0.09), 0 2px 6px rgba(18,14,10,0.04);
  --shadow-lg: 0 20px 60px rgba(18,14,10,0.13), 0 6px 16px rgba(18,14,10,0.06);
}

/* ---- RESET ---- */
*, *::before, *::after {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

/* ---- BASE ---- */
html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', -apple-system, BlinkMacSystemFont, sans-serif;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}

/* ---- SCROLL ANIMATION BASE ---- */
.fade-up {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.65s cubic-bezier(0.16, 1, 0.3, 1), transform 0.65s cubic-bezier(0.16, 1, 0.3, 1);
}

.fade-up.visible {
  opacity: 1;
  transform: translateY(0);
}

.fade-up--delay-1 { transition-delay: 0.08s; }
.fade-up--delay-2 { transition-delay: 0.16s; }
.fade-up--delay-3 { transition-delay: 0.24s; }
.fade-up--delay-4 { transition-delay: 0.32s; }
.fade-up--delay-5 { transition-delay: 0.40s; }

/* ---- NAV ---- */
.site-nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  padding: 0 48px;
  height: 64px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: rgba(246, 244, 239, 0.88);
  backdrop-filter: blur(20px) saturate(180%);
  -webkit-backdrop-filter: blur(20px) saturate(180%);
  border-bottom: 1px solid rgba(18,14,10,0.06);
  transition: background 0.3s ease, box-shadow 0.3s ease;
}

.site-nav.scrolled {
  background: rgba(246, 244, 239, 0.96);
  box-shadow: 0 1px 0 rgba(18,14,10,0.08), 0 4px 20px rgba(18,14,10,0.04);
}

.nav-brand {
  font-family: 'Fraunces', serif;
  font-size: 1.2rem;
  font-weight: 800;
  color: var(--fg);
  text-decoration: none;
  letter-spacing: -0.025em;
}

.nav-brand span { color: var(--accent); }

.nav-links {
  display: flex;
  align-items: center;
  gap: 36px;
  list-style: none;
}

.nav-links a {
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--fg-muted);
  text-decoration: none;
  transition: color 0.15s;
  position: relative;
}

.nav-links a:not(.nav-cta)::after {
  content: '';
  position: absolute;
  bottom: -2px;
  left: 0;
  width: 0;
  height: 1.5px;
  background: var(--accent);
  transition: width 0.2s ease;
}

.nav-links a:not(.nav-cta):hover { color: var(--fg); }
.nav-links a:not(.nav-cta):hover::after { width: 100%; }

.nav-cta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 10px 22px;
  background: var(--fg);
  color: var(--fg-inverse) \!important;
  border-radius: var(--radius);
  font-weight: 600 \!important;
  font-size: 0.85rem \!important;
  text-decoration: none;
  transition: background 0.2s, transform 0.15s, box-shadow 0.2s \!important;
  box-shadow: 0 2px 8px rgba(18,14,10,0.14);
}

.nav-cta:hover {
  background: var(--accent) \!important;
  color: white \!important;
  transform: translateY(-1px);
  box-shadow: 0 4px 16px rgba(192,67,12,0.25) \!important;
}

/* ---- HERO ---- */
.hero {
  min-height: 100vh;
  padding: 130px 48px 100px;
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}

.hero-label {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 6px 14px 6px 10px;
  background: var(--gold-dim);
  border: 1px solid rgba(168,129,58,0.22);
  border-radius: 100px;
  margin-bottom: 36px;
}

.hero-label-dot {
  width: 6px;
  height: 6px;
  background: var(--gold-light);
  border-radius: 50%;
  animation: glow-pulse 2.5s ease-in-out infinite;
}

@keyframes glow-pulse {
  0%, 100% { opacity: 1; box-shadow: 0 0 0 0 rgba(201,160,80,0.5); }
  50% { opacity: 0.7; box-shadow: 0 0 0 5px rgba(201,160,80,0); }
}

.hero-label-text {
  font-family: 'DM Mono', monospace;
  font-size: 0.68rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--gold);
}

.hero h1 {
  font-family: 'Fraunces', 'Georgia', serif;
  font-size: clamp(2.8rem, 5.5vw, 5rem);
  font-weight: 800;
  line-height: 1.0;
  letter-spacing: -0.035em;
  margin-bottom: 28px;
  color: var(--fg);
}

.hero h1 em {
  font-style: italic;
  color: var(--accent);
}

.hero-sub {
  font-size: 1.1rem;
  color: var(--fg-muted);
  line-height: 1.78;
  max-width: 480px;
  margin-bottom: 52px;
}

.hero-sub strong {
  color: var(--fg);
  font-weight: 600;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
  margin-bottom: 64px;
}

.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 17px 30px;
  background: var(--accent);
  color: white;
  font-weight: 700;
  font-size: 0.95rem;
  border-radius: var(--radius);
  text-decoration: none;
  transition: background 0.2s, transform 0.15s, box-shadow 0.2s;
  box-shadow: 0 4px 20px rgba(192,67,12,0.28);
  letter-spacing: 0.01em;
}

.btn-primary:hover {
  background: var(--accent-light);
  transform: translateY(-2px);
  box-shadow: 0 8px 30px rgba(192,67,12,0.38);
}

.btn-primary:active {
  transform: translateY(0);
  box-shadow: 0 2px 8px rgba(192,67,12,0.2);
}

.btn-secondary {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 17px 24px;
  background: transparent;
  color: var(--fg);
  font-weight: 600;
  font-size: 0.9rem;
  border-radius: var(--radius);
  text-decoration: none;
  border: 1.5px solid rgba(18,14,10,0.14);
  transition: border-color 0.2s, background 0.2s, transform 0.15s;
}

.btn-secondary:hover {
  border-color: var(--fg);
  background: rgba(18,14,10,0.03);
  transform: translateY(-1px);
}

.hero-proof {
  display: flex;
  align-items: center;
  gap: 14px;
}

.proof-faces { display: flex; }

.proof-face {
  width: 34px;
  height: 34px;
  border-radius: 50%;
  border: 2.5px solid var(--bg);
  margin-left: -10px;
  font-size: 1.2rem;
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--bg-warm);
  box-shadow: 0 1px 4px rgba(18,14,10,0.1);
}

.proof-face:first-child { margin-left: 0; }

.proof-text {
  font-size: 0.82rem;
  color: var(--fg-muted);
  line-height: 1.45;
}

.proof-text strong {
  color: var(--fg);
  font-weight: 600;
  display: block;
}

/* Hero right panel */
.hero-right { position: relative; }

.hero-right::before {
  content: '';
  position: absolute;
  inset: -60px;
  background: radial-gradient(ellipse at center, rgba(192,67,12,0.05) 0%, transparent 70%);
  pointer-events: none;
  z-index: 0;
}

.hero-panel {
  background: var(--bg-dark);
  border-radius: var(--radius-xl);
  padding: 36px;
  box-shadow: var(--shadow-lg), 0 0 0 1px rgba(255,255,255,0.03);
  position: relative;
  overflow: hidden;
  z-index: 1;
}

.hero-panel::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--accent) 0%, var(--gold-light) 55%, transparent 100%);
}

.hero-panel::after {
  content: '';
  position: absolute;
  top: -140px; right: -140px;
  width: 320px; height: 320px;
  background: radial-gradient(circle, rgba(192,67,12,0.07) 0%, transparent 70%);
  pointer-events: none;
}

.panel-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 32px;
}

.panel-title {
  font-family: 'DM Mono', monospace;
  font-size: 0.68rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(246,244,239,0.32);
}

.panel-status {
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 4px 10px;
  background: rgba(37,160,102,0.1);
  border: 1px solid rgba(37,160,102,0.2);
  border-radius: 100px;
}

.status-dot {
  width: 6px; height: 6px;
  background: var(--green-light);
  border-radius: 50%;
  animation: pulse 2s ease-in-out infinite;
}

@keyframes pulse {
  0%, 100% { opacity: 1; transform: scale(1); }
  50% { opacity: 0.5; transform: scale(0.85); }
}

.status-label {
  font-family: 'DM Mono', monospace;
  font-size: 0.62rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--green-light);
}

.panel-metric {
  margin-bottom: 20px;
  padding: 22px;
  background: rgba(246,244,239,0.04);
  border-radius: var(--radius-md);
  border: 1px solid rgba(246,244,239,0.07);
  transition: background 0.2s;
}

.panel-metric:hover { background: rgba(246,244,239,0.06); }

.metric-label {
  font-size: 0.70rem;
  color: rgba(246,244,239,0.32);
  margin-bottom: 10px;
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.metric-value {
  font-family: 'Fraunces', serif;
  font-size: 2.4rem;
  font-weight: 800;
  color: rgba(246,244,239,0.95);
  line-height: 1;
  margin-bottom: 6px;
}

.metric-value .accent { color: var(--accent-light); }
.metric-value .gold { color: var(--gold-light); }

.metric-sub {
  font-size: 0.72rem;
  color: rgba(246,244,239,0.26);
}

.panel-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.panel-list li {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 12px 16px;
  background: rgba(246,244,239,0.03);
  border-radius: var(--radius);
  border: 1px solid rgba(246,244,239,0.05);
  font-size: 0.82rem;
  color: rgba(246,244,239,0.62);
  transition: background 0.15s, border-color 0.15s;
}

.panel-list li:hover {
  background: rgba(246,244,239,0.06);
  border-color: rgba(246,244,239,0.1);
}

.list-check {
  width: 17px; height: 17px;
  flex-shrink: 0;
  background: rgba(37,160,102,0.12);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--green-light);
  font-size: 0.6rem;
  font-weight: 700;
}

/* ---- TRUST BAR ---- */
.trust-bar {
  background: var(--fg);
  padding: 30px 48px;
}

.trust-bar-inner {
  max-width: 1160px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 40px;
  flex-wrap: wrap;
}

.trust-item {
  display: flex;
  align-items: center;
  gap: 12px;
}

.trust-icon { font-size: 1rem; opacity: 0.6; }

.trust-text {
  font-size: 0.82rem;
  color: rgba(246,244,239,0.52);
  line-height: 1.35;
}

.trust-text strong {
  color: rgba(246,244,239,0.92);
  display: block;
  font-weight: 600;
  font-size: 0.85rem;
  margin-bottom: 1px;
}

/* ---- SECTION SHARED ---- */
.section-wrap { padding: 110px 48px; }
.section-wrap--dark { background: var(--bg-dark); color: var(--fg-inverse); }
.section-wrap--warm { background: var(--bg-warm); }

.section-inner {
  max-width: 1140px;
  margin: 0 auto;
}

.section-eyebrow {
  font-family: 'DM Mono', monospace;
  font-size: 0.68rem;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
  display: inline-flex;
  align-items: center;
  gap: 12px;
}

.section-eyebrow::after {
  content: '';
  display: inline-block;
  width: 28px;
  height: 1.5px;
  background: currentColor;
  opacity: 0.4;
  border-radius: 1px;
}

.section-eyebrow--light { color: var(--gold-light); }

/* ---- PROBLEM SECTION ---- */
.problem-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.9rem, 4vw, 3rem);
  font-weight: 700;
  line-height: 1.15;
  letter-spacing: -0.028em;
  max-width: 640px;
  margin-bottom: 16px;
}

.problem-deck {
  font-size: 1.05rem;
  color: var(--fg-muted);
  max-width: 560px;
  margin-bottom: 64px;
  line-height: 1.75;
}

.problem-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: rgba(18,14,10,0.08);
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
}

.problem-card {
  padding: 44px 36px;
  background: var(--bg-card);
  transition: background 0.2s;
}

.problem-card:hover { background: var(--bg-card-warm); }

.problem-num {
  font-family: 'DM Mono', monospace;
  font-size: 0.65rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 28px;
  opacity: 0.6;
}

.problem-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.2rem;
  font-weight: 600;
  margin-bottom: 12px;
  letter-spacing: -0.015em;
  color: var(--fg);
  line-height: 1.3;
}

.problem-card p {
  font-size: 0.9rem;
  color: var(--fg-muted);
  line-height: 1.72;
}

/* ---- SERVICES SECTION ---- */
.services-intro {
  max-width: 640px;
  margin-bottom: 64px;
}

.services-intro h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.9rem, 4vw, 3rem);
  font-weight: 700;
  letter-spacing: -0.028em;
  line-height: 1.15;
  margin-bottom: 18px;
}

.services-intro p {
  font-size: 1.05rem;
  color: var(--fg-muted);
  line-height: 1.72;
}

.services-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}

.service-card {
  padding: 44px;
  background: var(--bg-card);
  border-radius: var(--radius-lg);
  border: 1px solid rgba(18,14,10,0.06);
  transition: border-color 0.25s, box-shadow 0.25s, transform 0.2s;
  position: relative;
}

.service-card:hover {
  border-color: rgba(192,67,12,0.18);
  box-shadow: var(--shadow-md);
  transform: translateY(-3px);
}

.service-card--featured {
  grid-column: span 2;
  background: linear-gradient(135deg, #161210 0%, #261a10 100%);
  color: var(--fg-inverse);
  border: 1px solid rgba(192,67,12,0.12);
}

.service-card--featured:hover { border-color: rgba(192,67,12,0.28); }

.service-icon {
  width: 48px; height: 48px;
  background: var(--accent-dim);
  border-radius: var(--radius-md);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.3rem;
  margin-bottom: 24px;
}

.service-card--featured .service-icon { background: rgba(192,67,12,0.14); }

.service-tag {
  display: inline-block;
  padding: 4px 10px;
  background: var(--accent-dim);
  color: var(--accent);
  font-family: 'DM Mono', monospace;
  font-size: 0.66rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  border-radius: 3px;
  margin-bottom: 18px;
}

.service-card--featured .service-tag {
  background: rgba(192,67,12,0.14);
  color: var(--accent-light);
}

.service-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.3rem;
  font-weight: 600;
  margin-bottom: 14px;
  letter-spacing: -0.015em;
  line-height: 1.25;
}

.service-card--featured h3 {
  color: rgba(246,244,239,0.95);
  font-size: 1.55rem;
}

.service-card p {
  font-size: 0.9rem;
  color: var(--fg-muted);
  line-height: 1.72;
}

.service-card--featured p { color: rgba(246,244,239,0.48); }

.service-detail {
  margin-top: 24px;
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.service-pill {
  padding: 5px 12px;
  background: rgba(246,244,239,0.06);
  border: 1px solid rgba(246,244,239,0.09);
  border-radius: 100px;
  font-size: 0.74rem;
  color: rgba(246,244,239,0.42);
  transition: background 0.15s;
}

.service-pill:hover { background: rgba(246,244,239,0.10); }

/* ---- CASE STUDY / PROOF ---- */
.case-study {
  background: var(--bg-dark);
  padding: 110px 48px;
  position: relative;
  overflow: hidden;
}

.case-study::before {
  content: '';
  position: absolute;
  top: -280px; right: -280px;
  width: 720px; height: 720px;
  background: radial-gradient(circle, rgba(192,67,12,0.07) 0%, transparent 65%);
  pointer-events: none;
}

.case-study::after {
  content: '';
  position: absolute;
  bottom: -220px; left: -220px;
  width: 500px; height: 500px;
  background: radial-gradient(circle, rgba(168,129,58,0.05) 0%, transparent 65%);
  pointer-events: none;
}

.case-study-inner {
  max-width: 1140px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 96px;
  align-items: center;
  position: relative;
  z-index: 1;
}

.case-study-content h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.9rem, 4vw, 2.8rem);
  font-weight: 700;
  letter-spacing: -0.028em;
  line-height: 1.2;
  color: rgba(246,244,239,0.95);
  margin-bottom: 24px;
}

.case-study-content h2 em {
  font-style: italic;
  color: var(--accent-light);
}

.case-study-content p {
  font-size: 1rem;
  color: rgba(246,244,239,0.48);
  line-height: 1.78;
  margin-bottom: 18px;
}

.case-quote {
  margin-top: 40px;
  padding: 30px 36px;
  background: rgba(246,244,239,0.04);
  border-left: 2px solid var(--accent);
  border-radius: 0 var(--radius-md) var(--radius-md) 0;
  position: relative;
}

.case-quote::before {
  content: '\201C';
  position: absolute;
  top: 8px; left: 18px;
  font-family: 'Fraunces', serif;
  font-size: 3rem;
  color: var(--accent);
  opacity: 0.18;
  line-height: 1;
}

.case-quote blockquote {
  font-family: 'Fraunces', serif;
  font-size: 1.1rem;
  font-style: italic;
  color: rgba(246,244,239,0.82);
  line-height: 1.65;
  margin-bottom: 18px;
  padding-left: 6px;
}

.quote-attribution {
  font-size: 0.74rem;
  color: rgba(246,244,239,0.28);
  font-family: 'DM Mono', monospace;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.case-metrics {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 14px;
}

.case-metric {
  padding: 30px 26px;
  background: rgba(246,244,239,0.04);
  border-radius: var(--radius-md);
  border: 1px solid rgba(246,244,239,0.06);
  transition: background 0.2s, transform 0.2s;
}

.case-metric:hover {
  background: rgba(246,244,239,0.07);
  transform: translateY(-2px);
}

.case-metric .num {
  font-family: 'Fraunces', serif;
  font-size: 3rem;
  font-weight: 800;
  line-height: 1;
  margin-bottom: 10px;
  color: rgba(246,244,239,0.95);
}

.case-metric .num .accent { color: var(--accent-light); }
.case-metric .num .gold { color: var(--gold-light); }

.case-metric .desc {
  font-size: 0.8rem;
  color: rgba(246,244,239,0.36);
  line-height: 1.45;
}

/* ---- MOATS SECTION ---- */
.moats-section {
  padding: 110px 48px;
  background: var(--bg-warm);
}

.moats-inner {
  max-width: 1140px;
  margin: 0 auto;
}

.moats-header {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
  margin-bottom: 72px;
}

.moats-header h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.9rem, 4vw, 3rem);
  font-weight: 700;
  letter-spacing: -0.028em;
  line-height: 1.15;
}

.moats-header p {
  font-size: 1.05rem;
  color: var(--fg-muted);
  line-height: 1.72;
  padding-top: 8px;
}

.moats-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: rgba(18,14,10,0.07);
  border-radius: var(--radius-lg);
  overflow: hidden;
  box-shadow: var(--shadow-sm);
}

.moat-item {
  padding: 40px 36px;
  background: var(--bg-card);
  transition: background 0.2s;
}

.moat-item:hover { background: var(--bg); }

.moat-number {
  font-family: 'DM Mono', monospace;
  font-size: 1.2rem;
  font-weight: 500;
  color: var(--accent);
  margin-bottom: 18px;
  opacity: 0.5;
}

.moat-item h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.1rem;
  font-weight: 600;
  margin-bottom: 12px;
  letter-spacing: -0.01em;
  color: var(--fg);
  line-height: 1.3;
}

.moat-item p {
  font-size: 0.88rem;
  color: var(--fg-muted);
  line-height: 1.68;
}

/* ---- GEOGRAPHY ---- */
.geo-band {
  padding: 64px 48px;
  background: var(--fg);
}

.geo-band-inner {
  max-width: 1140px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 48px;
  flex-wrap: wrap;
}

.geo-text h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.5rem;
  font-weight: 600;
  color: rgba(246,244,239,0.95);
  margin-bottom: 10px;
  letter-spacing: -0.02em;
}

.geo-text p {
  font-size: 0.9rem;
  color: rgba(246,244,239,0.38);
  line-height: 1.6;
}

.geo-counties {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.county-pill {
  padding: 7px 16px;
  background: rgba(246,244,239,0.06);
  border: 1px solid rgba(246,244,239,0.1);
  border-radius: 100px;
  font-size: 0.78rem;
  color: rgba(246,244,239,0.52);
  transition: background 0.15s, border-color 0.15s;
}

.county-pill:hover {
  background: rgba(246,244,239,0.10);
  border-color: rgba(246,244,239,0.18);
}

/* ---- COMPARISON ---- */
.comparison {
  padding: 110px 48px;
  background: var(--bg-card);
  border-top: 1px solid rgba(18,14,10,0.04);
  border-bottom: 1px solid rgba(18,14,10,0.04);
}

.comparison-header {
  max-width: 1140px;
  margin: 0 auto 52px;
}

.comparison-header h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.9rem, 4vw, 3rem);
  font-weight: 700;
  letter-spacing: -0.028em;
  margin-top: 16px;
}

.comparison-table {
  max-width: 1140px;
  margin: 0 auto;
  border-radius: var(--radius-lg);
  overflow: hidden;
  border: 1px solid rgba(18,14,10,0.08);
  box-shadow: var(--shadow-md);
}

.comp-header, .comp-row {
  display: grid;
  grid-template-columns: 1.6fr 1fr 1fr 1.1fr;
}

.comp-header { background: var(--bg-warm); }

.comp-header .comp-cell {
  font-family: 'DM Mono', monospace;
  font-size: 0.68rem;
  font-weight: 500;
  color: var(--fg-muted);
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.comp-cell {
  padding: 18px 22px;
  font-size: 0.88rem;
  color: var(--fg-muted);
  border-bottom: 1px solid rgba(18,14,10,0.04);
}

.comp-label {
  font-weight: 500;
  color: var(--fg);
}

.comp-highlight { background: rgba(192,67,12,0.03); }

.comp-header .comp-highlight {
  color: var(--accent);
  background: rgba(192,67,12,0.06);
  font-family: 'Fraunces', serif;
  font-size: 0.92rem;
  font-weight: 600;
  letter-spacing: 0;
  text-transform: none;
}

.comp-yes { color: var(--green); font-weight: 500; }
.comp-no { color: var(--fg-dim); }
.comp-expensive { color: var(--accent); font-weight: 500; }

/* ---- CLOSING / CTA ---- */
.closing {
  padding: 130px 48px;
  background: var(--bg);
  text-align: center;
  position: relative;
  overflow: hidden;
}

.closing::before {
  content: '';
  position: absolute;
  top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 640px; height: 420px;
  background: radial-gradient(ellipse, rgba(192,67,12,0.05) 0%, transparent 70%);
  pointer-events: none;
}

.closing-inner {
  max-width: 680px;
  margin: 0 auto;
  position: relative;
  z-index: 1;
}

.closing h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(2rem, 5vw, 3.8rem);
  font-weight: 800;
  line-height: 1.1;
  letter-spacing: -0.035em;
  margin-bottom: 24px;
  color: var(--fg);
}

.closing h2 em {
  font-style: italic;
  color: var(--accent);
}

.closing-sub {
  font-size: 1.1rem;
  color: var(--fg-muted);
  line-height: 1.75;
  margin-bottom: 52px;
}

.closing-actions {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  flex-wrap: wrap;
  margin-bottom: 36px;
}

.closing-note {
  font-size: 0.82rem;
  color: var(--fg-dim);
}

.closing-note a {
  color: var(--accent);
  text-decoration: none;
  transition: opacity 0.15s;
}

.closing-note a:hover { opacity: 0.75; }

/* ---- FOOTER ---- */
.site-footer {
  padding: 44px 48px;
  border-top: 1px solid rgba(18,14,10,0.07);
  background: var(--bg);
}

.footer-inner {
  max-width: 1140px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 20px;
}

.footer-brand {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 1.1rem;
  color: var(--fg);
  letter-spacing: -0.025em;
}

.footer-brand span { color: var(--accent); }

.footer-links {
  display: flex;
  align-items: center;
  gap: 28px;
  list-style: none;
  flex-wrap: wrap;
}

.footer-links a {
  font-size: 0.82rem;
  color: var(--fg-dim);
  text-decoration: none;
  transition: color 0.15s;
}

.footer-links a:hover { color: var(--fg); }

.footer-note {
  font-size: 0.78rem;
  color: var(--fg-dim);
}

/* ---- PRICING PAGE ---- */
.pricing-hero {
  padding: 150px 48px 80px;
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}

.pricing-hero h1 {
  font-family: 'Fraunces', serif;
  font-size: clamp(2.6rem, 5.5vw, 4.4rem);
  font-weight: 800;
  letter-spacing: -0.035em;
  line-height: 1.05;
  margin-bottom: 22px;
  color: var(--fg);
}

.pricing-hero h1 em {
  font-style: italic;
  color: var(--accent);
}

.pricing-hero p {
  font-size: 1.1rem;
  color: var(--fg-muted);
  line-height: 1.78;
  max-width: 580px;
  margin: 0 auto 48px;
}

.pricing-moat-note {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 10px 20px;
  background: var(--gold-dim);
  border: 1px solid rgba(168,129,58,0.2);
  border-radius: 100px;
  font-size: 0.82rem;
  color: var(--gold);
  font-weight: 500;
}

/* 3-column top row + full-width custom card */
.pricing-grid {
  padding: 0 48px 110px;
  max-width: 1200px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

.pricing-card {
  padding: 44px;
  background: var(--bg-card);
  border-radius: var(--radius-lg);
  border: 1.5px solid rgba(18,14,10,0.08);
  position: relative;
  transition: border-color 0.25s, box-shadow 0.25s, transform 0.2s;
}

.pricing-card:hover {
  border-color: rgba(192,67,12,0.2);
  box-shadow: var(--shadow-md);
  transform: translateY(-3px);
}

.pricing-card--featured {
  border-color: var(--accent);
  background: linear-gradient(160deg, #161210 0%, #261a10 100%);
  color: var(--fg-inverse);
  box-shadow: 0 4px 32px rgba(192,67,12,0.15);
}

.pricing-card--featured:hover {
  border-color: var(--accent-light);
  box-shadow: 0 8px 48px rgba(192,67,12,0.22), var(--shadow-md);
}

.pricing-card--custom {
  border-style: dashed;
  background: var(--bg-warm);
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  align-items: center;
}

.pricing-badge {
  position: absolute;
  top: -13px; left: 50%;
  transform: translateX(-50%);
  padding: 5px 16px;
  background: var(--accent);
  color: white;
  font-family: 'DM Mono', monospace;
  font-size: 0.62rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  border-radius: 100px;
  white-space: nowrap;
  box-shadow: 0 2px 10px rgba(192,67,12,0.3);
}

.plan-name {
  font-family: 'DM Mono', monospace;
  font-size: 0.68rem;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
}

.pricing-card--featured .plan-name { color: var(--accent-light); }
.pricing-card--custom .plan-name { color: var(--gold); }

.plan-subtitle {
  font-size: 0.88rem;
  color: var(--fg-muted);
  margin-bottom: 28px;
}

.pricing-card--featured .plan-subtitle { color: rgba(246,244,239,0.38); }

.plan-price { margin-bottom: 8px; }

.plan-price .amount {
  font-family: 'Fraunces', serif;
  font-size: 3.4rem;
  font-weight: 800;
  letter-spacing: -0.04em;
  color: var(--fg);
  line-height: 1;
}

.pricing-card--featured .plan-price .amount { color: rgba(246,244,239,0.95); }

.plan-price .per {
  font-size: 0.9rem;
  color: var(--fg-dim);
  margin-left: 4px;
}

.pricing-card--featured .plan-price .per { color: rgba(246,244,239,0.28); }

.plan-note {
  font-size: 0.76rem;
  color: var(--fg-dim);
  margin-bottom: 32px;
  line-height: 1.45;
}

.pricing-card--featured .plan-note { color: rgba(246,244,239,0.26); }

.plan-cta {
  display: block;
  width: 100%;
  padding: 15px 20px;
  text-align: center;
  font-weight: 700;
  font-size: 0.9rem;
  border-radius: var(--radius);
  text-decoration: none;
  transition: background 0.2s, transform 0.15s, box-shadow 0.2s;
  margin-bottom: 32px;
}

.plan-cta--primary {
  background: var(--accent);
  color: white;
  box-shadow: 0 4px 18px rgba(192,67,12,0.28);
}

.plan-cta--primary:hover {
  background: var(--accent-light);
  transform: translateY(-1px);
  box-shadow: 0 6px 24px rgba(192,67,12,0.38);
}

.plan-cta--outline {
  background: transparent;
  color: var(--fg);
  border: 1.5px solid rgba(18,14,10,0.14);
}

.plan-cta--outline:hover {
  border-color: var(--fg);
  background: rgba(18,14,10,0.03);
  transform: translateY(-1px);
}

.plan-cta--inverse {
  background: rgba(246,244,239,0.08);
  color: rgba(246,244,239,0.88);
  border: 1.5px solid rgba(246,244,239,0.14);
}

.plan-cta--inverse:hover {
  background: rgba(246,244,239,0.14);
  transform: translateY(-1px);
}

.plan-divider {
  height: 1px;
  background: rgba(18,14,10,0.06);
  margin-bottom: 24px;
}

.pricing-card--featured .plan-divider { background: rgba(246,244,239,0.08); }

.plan-includes {
  font-family: 'DM Mono', monospace;
  font-size: 0.62rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--fg-dim);
  margin-bottom: 16px;
}

.pricing-card--featured .plan-includes { color: rgba(246,244,239,0.26); }

.plan-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.plan-features li {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  font-size: 0.875rem;
  color: var(--fg-muted);
  line-height: 1.45;
}

.pricing-card--featured .plan-features li { color: rgba(246,244,239,0.52); }

.plan-check {
  flex-shrink: 0;
  width: 17px; height: 17px;
  border-radius: 50%;
  background: var(--green-dim);
  color: var(--green);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 0.6rem;
  font-weight: 700;
  margin-top: 1px;
}

.pricing-card--featured .plan-check {
  background: rgba(37,160,102,0.14);
  color: var(--green-light);
}

.custom-left h2 {
  font-family: 'Fraunces', serif;
  font-size: 1.9rem;
  font-weight: 700;
  letter-spacing: -0.025em;
  margin-bottom: 14px;
}

.custom-left p {
  font-size: 0.95rem;
  color: var(--fg-muted);
  line-height: 1.72;
}

.custom-price .amount {
  font-family: 'Fraunces', serif;
  font-size: 2.6rem;
  font-weight: 800;
  letter-spacing: -0.035em;
  line-height: 1;
}

.custom-price .per {
  font-size: 0.88rem;
  color: var(--fg-dim);
  margin-left: 4px;
}

.custom-note {
  font-size: 0.82rem;
  color: var(--fg-dim);
  margin-bottom: 28px;
  margin-top: 8px;
}

.pricing-guarantees {
  padding: 70px 48px;
  background: var(--bg-warm);
}

.pricing-guarantees-inner {
  max-width: 960px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
}

.guarantee { text-align: center; }

.guarantee-icon {
  font-size: 2rem;
  margin-bottom: 14px;
}

.guarantee h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.1rem;
  font-weight: 600;
  margin-bottom: 10px;
  letter-spacing: -0.01em;
}

.guarantee p {
  font-size: 0.875rem;
  color: var(--fg-muted);
  line-height: 1.68;
}

/* ---- RESPONSIVE ---- */
@media (max-width: 960px) {
  .hero {
    grid-template-columns: 1fr;
    gap: 56px;
    padding: 120px 32px 72px;
    min-height: auto;
  }
  .hero-right { display: none; }
  .hero h1 { font-size: 2.8rem; }

  .case-study-inner { grid-template-columns: 1fr; gap: 56px; }
  .moats-header { grid-template-columns: 1fr; gap: 28px; }
  .moats-grid { grid-template-columns: 1fr 1fr; }
  .services-grid { grid-template-columns: 1fr; }
  .service-card--featured { grid-column: span 1; }

  .pricing-grid { grid-template-columns: 1fr 1fr; padding: 0 32px 80px; }
  .pricing-card--custom { grid-column: 1 / -1; grid-template-columns: 1fr; gap: 32px; }

  .pricing-guarantees-inner { grid-template-columns: 1fr; gap: 40px; text-align: left; }
  .guarantee { text-align: left; }

  .section-wrap { padding: 80px 32px; }
  .case-study { padding: 80px 32px; }
  .moats-section { padding: 80px 32px; }
  .comparison { padding: 80px 32px; }
  .closing { padding: 100px 32px; }
  .geo-band { padding: 52px 32px; }
}

@media (max-width: 768px) {
  .site-nav { padding: 0 24px; }
  .nav-links { display: none; }
  .section-wrap { padding: 60px 24px; }
  .problem-grid { grid-template-columns: 1fr; }
  .moats-grid { grid-template-columns: 1fr; }
  .comparison { padding: 60px 24px; }
  .comp-header, .comp-row { grid-template-columns: 1.4fr 1fr; }
  .comp-header .comp-cell:nth-child(2),
  .comp-header .comp-cell:nth-child(3),
  .comp-row .comp-cell:nth-child(2),
  .comp-row .comp-cell:nth-child(3) { display: none; }
  .trust-bar { padding: 24px; }
  .trust-bar-inner { flex-direction: column; align-items: flex-start; gap: 24px; }
  .geo-band { padding: 44px 24px; }
  .geo-band-inner { flex-direction: column; align-items: flex-start; }
  .closing { padding: 80px 24px; }
  .site-footer { padding: 36px 24px; }
  .footer-inner { flex-direction: column; align-items: flex-start; gap: 18px; }
  .pricing-hero { padding: 120px 24px 60px; }
  .pricing-grid { grid-template-columns: 1fr; padding: 0 24px 64px; }
  .pricing-card--custom { grid-column: 1; }
  .pricing-guarantees { padding: 48px 24px; }
  .case-study { padding: 64px 24px; }
  .moats-section { padding: 64px 24px; }
}

@media (max-width: 480px) {
  .hero { padding: 110px 20px 60px; }
  .hero h1 { font-size: 2.2rem; }
  .hero-actions { flex-direction: column; align-items: flex-start; }
  .case-metrics { grid-template-columns: 1fr; }
  .closing { padding: 64px 20px; }
}